Corporate websites are developed along the same lines as customary business sites but with a bias toward displaying the image of your company rather than the products or services. Of course, selling products and services is the ultimate aim.

Take some time to decide on the purpose and main message of your site. It's important to identify this from your own perspective to ensure that this is the message at the forefront of the design. (It may help to select the styles of several sites on the Internet that you find inspirational.)

Quotes
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Before we start to develop a visual strategy it will be necessary to obtain an overview of your thoughts and projections. Please make some directional notes in advance.
We will produce, for your approval, a written proposal and sample layouts founded upon your perceived needs.
Once the layout, content, timeframe and payment options have been accepted we require a signed agreement before proceeding with further development.

Typical payment terms:

One third of estimate to start, one third at first draft completion, balance upon final acceptance but before search engine and directory submission.

Design notes:

Confident, experienced visual design is necessary to produce an advanced state-of-the-art viable site using the best possible blend of successful design and technology.

Before we start to develop a visual strategy it will be necessary to obtain an overview of your projections. Please make some directional notes.
Take time to decide on the purpose and main message of your site. It's important to identify this from your own perspective to ensure that this message is at the forefront of the design.

Visual design is only successful when it enhances the message or mission of a website. It fails when the design competes with this purpose. Many websites include technology that is inappropriate for the message or purpose of the site. Images taking too long to down-load or that are gratuitous and don't enhance the meaning or message of the site are also common. Also, it is very important to create a target profile of your potential Site Visitors to identify what type of equipment they might have. The version of browser, platform, their physical limitations such as age, inexperience or handicaps can also factor into a successful strategic design approach.

A hierarchy of importance may be created through design devices such as colour, type, position and scale. Make sure the important points stand out, avoiding gratuitous design - especially with animation. Anything that moves will typically attract most attention. If you're going to attract attention, do it with something important not something for mere decoration.

Colours outside of the browser-safe colour range can be problematic on some end-user's systems. If you use browser-safe colours on your illustration style images and hexadecimal colour schemes, you can avoid many unwanted problems such as dithering (dots in solid colours) and unexpected colour shifting. It's also very important to pay attention to colour combinations that enhance communication. Intensity & contrast of colours can be very effective in calling attention to specific/important points you may wish to emphasize.